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Case Study - Land Strategy and Public/Private Partnerships

The Rail Transit District

How Ashland used vision and creative thinking to convert 200 acres of its most tainted property into a balanced district, using one vote by the legislative body to trigger four separate transactions

Ashland, Massachusetts · 2016 to 2021

$4.8MTown purchase, January 2019
~100 acresunder Town ownership or control
12.5 acresfor a regional YMCA
180 unitssenior rental housing permitted

Lessons for municipal officials

  • Learn the history first. Find out who still carries the site's history and bring them in early.
  • Restrictions in the land beat restrictions through zoning. Local zoning is easy for a savvy developer to work around, but restrictions that run with the land are tough to beat.
  • Envision and plan the whole area at once, so each piece supports the others and nothing happens by accident.
  • Understand the developer's financial reality, and shape terms to that reality.
  • Find the common thread that weaves it all together. In Ashland, a balance of uses wove it all together.
  • Alignment is the most labor-intensive, quietest, and perhaps most important work. It took hundreds of hours, and the package had to be recalibrated every time a party shifted.

About the project

In 2016, the land behind Ashland's commuter rail station was on track for close to 1,000 apartments and townhomes, on and around the Nyanza Superfund site. Five years later, the Town owned or controlled about 100 acres of it as open space and trails. A regional YMCA had a 12.5-acre campus across the street from the middle school, and 180 age‑restricted rental apartments - many of them affordable - were permitted in place of market-rate townhomes.

One Town Meeting vote in November 2018 set all of it in motion. The case study covers how that happened, what it cost, who had to agree, and what other communities can take from it. Although the case study describes my thinking, my approach to the area and the problem, and my process for solving it, many hands played a role in making this happen. The private parties, the leadership of the YMCA, Ashland's boards and committees, town staff, and most importantly, engaged residents did a lot of this work as well. Indeed, the last lesson above is probably the most important. For a municipal leader, cultivating alignment on an initiative across stakeholders with different interests is the quietest, most labor-intensive, yet most important work.

Supporting documents

  • Special Town Meeting presentation, November 2018Coming soon
  • Project timeline, 2013 to 2026Coming soon
  • Development agreement, July 2020Coming soon
  • Zoning Board of Appeals decision, August 2021Coming soon

Have a site like this in your community? Call 617-304-5487 or use the contact form to connect.

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